CASE STUDIES

The Challenge Sky School of Music, a small but growing music academy, was struggling with their social media presence. Their Instagram and Facebook pages had sporadic posts with little engagement, and they didn’t have a clear strategy to attract parents and students. They reached out to me to create a sustainable content plan that would reflect their personality and draw attention to their programs. The Solution I started by conducting a social media audit to understand their current strengths and areas of improvement. From there, I developed a tailored content plan focused on consistency and engagement: Audience-Centric Content: Created posts that directly addressed their audience’s interests, such as practice tips for students, parent testimonials, and faculty spotlights. Themed Content Buckets: Organized posts into The Challenge Sky School of Music, a small but growing music academy, was struggling with its social media presence. Its Instagram and Facebook pages had sporadic posts with little engagement, and they didn’t have a clear strategy to attract parents and students. They reached out to me to create a sustainable content plan that would reflect their personality and draw attention to their programs. The Solution I started by conducting a social media audit to understand their current strengths and areas for improvement. From there, I developed a tailored content plan focused on consistency and engagement: Audience-Centric Content: Created posts that directly addressed their audience’s interests, such as practice tips for students, parent testimonials, and faculty spotlights. Themed Content Buckets: Organized posts into categories like "Student Stories," "Music Trivia Tuesdays," and "Upcoming Events," giving their feed a structured and consistent feel. Engagement-Focused Copy: Wrote captions designed to spark conversation, using questions and encouraging followers to share their experiences. Social Proof: Highlighted student achievements with posts like “This Week’s Rising Star” to create a sense of community and pride. Simplified Strategy: Delivered a manageable content calendar that made it easy for them to execute the plan on their own. The Result Over the next two months, Sky School of Music started noticing more comments and shares on its posts, and it even gained a few new inquiries through direct messages. While growth was gradual, they felt more confident managing their social media accounts, knowing they had a clear and sustainable plan in place.categories like "Student Stories," "Music Trivia Tuesdays," and "Upcoming Events," giving their feed a structured and consistent feel. Engagement-Focused Copy: Wrote captions designed to spark conversation, using questions and encouraging followers to share their experiences. Social Proof: Highlighted student achievements with posts like “This Week’s Rising Star” to create a sense of community and pride. Simplified Strategy: Delivered a manageable content calendar that made it easy for them to execute the plan on their own. The Result Over the next two months, Sky School of Music started noticing more comments and shares on their posts, and they even gained a few new inquiries through direct messages. While growth was gradual, they felt more confident managing their social media accounts, knowing they had a clear and sustainable plan in place.